Jennifer Weiner and Jodi Picoult's audiences were far from ready-made. Yes, I suppose their work can be describe as popular fiction, if one wants to put a name to their genre. But, really, both women work in very particular genres, sui generis genres if you will. Jennifer Weiner writes Jennifer Weiner novels. Jodi Picoult writes Jodi Picoult novels. They worked tirelessly over a period of time to build their audiences. Continue reading
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